The first Hotel à Parfum of quintessential Italian excellence comes to light “The Essence of Living”… hospitality on the same premises as our old perfume factory. The “Hotel à Parfum” was established to express Italian excellence and to offer its guests a unique sensory experience. With its trees, flowers and a hidden garden to delight the senses, this is a magical place all to be discovered on the quiet Via Forcella, in the Tortona district of Milan. Its symbol is a tree. The tree of life. A tree deeply rooted in history. “The Essence of Living” The essence of a true and memorable experience in a unique environment. An essence like a Scent, a Garden, and the Breath of Life. “Magna Pars: the force within us that guides us through life and determines our most important choices…”